The Longest Day Event Spotlight: The Runway Authority’s GENESIS, A New Beginning

17 Jul

It was just an ordinary day at our Norfolk office in February when a first-time visitor stopped by with an idea for a fundraising event. This gentleman’s only connection to Alzheimer’s was that a friend and colleague had recently lost her mother to the disease. He wanted to do something that would not only help raise awareness about Alzheimer’s and funds to support our mission, but something that would also fulfill an idea he had been thinking about for some time.

The man with the idea is Kevin Higgins, a locally based professional photographer. His idea was to bring New York City-style fashion shows to the Hampton Roads area. So, Kevin partnered with fellow photographer Charles Hundley and model Ashley Hawkins to form The Runway Authority. Their very first fashion show, titled GENESIS A NEW BEGINNING, took place on June 4th at The Historic Post Office in Hampton. Proceeds from ticket sales benefited The Longest Day 2017 campaign.

On that night in June, the audience gazed in amazement as stunning models, wearing clothes created by local fashion designers, glided by to the sound of enchanting music. A bank of photographers waited to capture the glamour of each outfit as the models neared the end of the runway. This amazing evening came to a close when models and fashion designers walked the runway together to a joyful standing ovation.

The Runway Authority not only succeeded in  bringing a New York City-style fashion show to Hampton Roads, they helped educate the public about Alzheimer’s disease  while raising much needed funds for the care and support for those living with the challenges of Alzheimer’s.

To learn more about The Runway Authority visit www.therunwayauthority.com. Please visit www.alz.org/thelongestday to learn about ways in which you can participate in the 2018 campaign.

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