The Longest Day mobile app

21 Feb


Fundraising on the go has just gotten easier!
You can now download the mobile App for iOS and Android devices. If you’re a registered participant, here’s how it works:

  1. Log in to
  2. Go to your Participant Center
  3. Scroll down to GET THE APP
  4. You’ll have the option to download it to your mobile device by clicking on the AppStore or GET IT ON Google play.
  5. Once downloaded, you can use it to:
  • Send emails
  • Monitor your fundraising progress
  • Update your personal page
  • And more…

Now you can fundraise, share your pictures and keep everyone up-to-date with what you’re doing to #ENDALZ from anywhere!

Register now to participate in The Longest Day campaign.

The Longest Day – It’s all about love

14 Feb


The Iota Omega Chapter of Alpha Kappa Alpha Sorority, Inc. is making it all about LOVE. They participated in various activities from sunrise to sunset to increase awareness about Alzheimer’s disease and raised over $2,600 supporting programming and research to #ENDALZ. Thanks again to The Iota Omega Chapter of Alpha Kappa Alpha Sorority, Inc. of Norfolk, Virginia for helping to #ENDALZ with their participation in The Longest Day campaign.


Games with Chesapeake Place Residents


Teaching – Oral Education for Chesapeake Place Designing Inspirational Cards for those living with Residents


Gardening – Planting Purple Flowers


Designing Inspirational Cards for those living with Alzheimer’s disease.


Sewing – “Little Dresses for Africa”


“AKA-CISE the Body” – Walk/Jog

Do what you LOVE to fight Alzheimer’s on June 21

Kids can participate in The Longest Day too

7 Feb



Get the kids in your family involved in The Longest Day by helping them set up a lemonade stand. Provide them with a table, pitchers of lemonade, cups and napkins. Let them get creative by encouraging them to make their own signs to attract passersby to their stand. They can either set the price for a cup of lemonade or simply ask for donations. Maybe they can make up small bags of popcorn to sell along with the lemonade. They can set a price for just a cup of lemonade or for a combination of the drink with popcorn.

The kids can even encourage their neighborhood friends to set up their own lemonade stands and create a friendly competition among themselves. Whoever wins the competition by raising the most money might win a movie ticket, maybe gets to pick out their favorite ice cream at the store, or gets out of doing their least favorite household chore for a week. Parents, you may want to help with this part.

Warm weather is just around the corner, so start planning your lemonade stand fundraising activity today!

Register now for The Longest Day

Team up with Alpha Kappa Alpha for The Longest Day

1 Feb


Thanks to Alpha Kappa Alpha for helping raise awareness and funds to #ENDALZ

On The Longest Day let’s do what we love for all those we love affected by Alzheimer’s. Join AKA as we raise funds and awareness for the care, support and research efforts of the Alzheimer’s Association®. Across the nation, we’ll do activities to honor caregivers, those living with the disease and those we’ve lost.
Join us at


Cooking & Baking: Fundraising for The Longest Day

24 Jan


If you are someone who loves to cook or bake, use your talent to show your love for all those affected by Alzheimer’s on The Longest Day! Whether you’re participating as an individual, hosting a party/event or organizing a team, here are some ideas to use cooking and baking as an activity for The Longest Day. If you are honoring a person living with or lost to the disease, make your culinary efforts more meaningful by using one of their recipes. Thank you for raising funds and awareness for the care, support and research efforts of the Alzheimer’s Association.

Ask your employer, place of worship, bank or other location if you can set up a table to sell baked goods. Include a general donation jar for those that would like to donate without buying anything. (Use our jar wrapper, found in your Participant Center).

Have a recipe or menu that everyone loves? Offer to teach people how to make it for a donation. Students get to eat or take their creations with them.

Collect recipes from friends, relatives and colleagues, or members of your place of worship, bowling team or another organization. You can also create a book of family favorites or specialties loved by the person you are honoring for The Longest Day.

Challenge your co-workers, family and friends to a cook-off or bake-off. Charge an entry fee for each item. Ask your judges to donate as well since they will get to sample the entries! Give the winners gift cards donated from local businesses.

Make your event more meaningful by selecting food or recipes loved by the person you’re honoring. Guests who attend can make a donation in exchange for a delicious meal! Ask friends and family to join you in the food preparation.

Spice up a traditional bake sale by auctioning off the fanciest or most popular items. Set a minimum bid and go up from there. The auction can be live or silent.

Register for The Longest Day


17 Jan


Do you have a great idea for The Longest Day and want to get more people involved? Think about all the people whose lives you touch and ask them to join you in the fight against Alzheimer’s. Here are some tips to help identify potential volunteers, participants, and donors. Before you know it, you’ll have a whole list of people to ask for support!


At work:

  1. Reach out to Human Resources and ask the company would they support a “give back” or “volunteer” day so employees can participate in The Longest Day?
  2. Give a brief talk at the next staff meeting to let people know about your plans for The Longest Day.
  3. Start a competition with other departments to see who can recruit the most team members or raise the most money.
  4. Host a lunch-and-learn or bake sale to raise awareness and funds.
  5. Ask your company to match donations made toward your campaign.

Your membership organization:

  1. Reach out to the membership director of philanthropy Chair to let them know about your plans for The Longest Day and ask for member participation.
  2. Speak up at your next chapter meeting to let people know about your plans for The Longest Day.
  3. Ask if there is an opportunity to be featured in our organizations’ newsletter or blog and share your story there, asking others to join you or to donate.

Gym, yoga or fitness studio:

  1. Request to speak with the manager or get their contact information. Ask if they would promote The Longest Day or donate a portion of a day’s class or membership fees to your campaign.
  2. Post a flier or poster on a bulletin board and add a link to your page.
  3. Wear your Longest Day t-shirt. You’d be surprised how often people stop and ask about it.

At school, in your community or place of worship:

  1. Post a flier or poster on a bulletin board and add a link to your page.
  2. Host a bake sale or lemonade stand to spread the word and recruit supporters.

It’s just that easy. Ready, set…GO!

Register for The Longest Day



Selecting an activity for The Longest Day

10 Jan

Select an activity

Some ideas to get you started:


Facts and figures to help raise funds and awareness

Here are some important facts to know and share as you participate in The Longest Day:
• Worldwide, an estimated 47 million people are living with dementia.
• The annual global cost of dementia is an estimated $818 billion in U.S. dollars.
• The number of people living with dementia worldwide is set to skyrocket to 75 million
by 2030.
• Alzheimer’s disease is the sixth-leading cause of death in the United States.
• More than 5 million Americans are living with the disease.
• More than 15 million family and friends provide care to people with Alzheimer’s      and other dementias in the United States.
• Every 66 seconds, someone in the United States develops Alzheimer’s.
• In 2015, friends and family of those with Alzheimer’s provided an estimated 18.1 billion   hours of unpaid care, a contribution valued at $221.3 billion.
• In 2016, Alzheimer’s and other dementias will cost the United States an estimated $236 billion. This number is expected to rise to $1.1 trillion by 2050.