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Purple Classics: A Cause-Marketing Strategic Partnership with the Alzheimer’s Association

17 Jun



Naxos, the world’s leading classical music group, is joining the Alzheimer’s Association as a cause marketing strategic partner with the release of a new CD series, Purple Classics. The series will contain 10 recordings, each providing approximately 2 hours of classical music.

For every CD purchase or album download through June 23, 2017, Naxos will donate 50 cents to the Association, and for every album sold on iTunes or streamed on Apple Music, Naxos will donate $5.60, with a minimum donation of $25,000 to help fight Alzheimer’s disease.

Alzheimer’s is the 6th leading cause of death in the United States, and every 66 seconds someone develops the disease. It is the costliest disease and takes a physical and emotional toll on caregivers.

“The Alzheimer’s Association appreciates the support of Naxos through the sale of Purple Classics, with an estimated 5 million people living with the disease and more than 15 million caregivers, support for care, support and research programs are more critical than ever,” said Donna McCullough, chief development officer, Alzheimer’s Association.

Each recording in the Purple Classics series has been taken from the Naxos Records catalog which is one of the largest and deepest classical music catalogs in the world. The result makes Purple Classics the perfect foundation for a new classical music fan or for the seasoned listener.

Naxos of America CEO, Jeff Van Driel, stated,

“When creating Purple Classics, we wanted to use our vast catalog of classical recordings to help bring awareness to this incredibly important cause, make a difference in the research, care and support and help eventually find a cure. Naxos of America would like to thank the Alzheimer’s Association for the opportunity to join them as a strategic partner with the Purple Classics and to help end this devastating illness.”

Purple Classics includes the following titles:

Purple Classics presents The Classical Music Collection

Purple Classics presents The Baroque Collection

Purple Classics presents Quiet Time: The Music of Mozart

Purple Classics presents Timeless Piano Favorites

Purple Classics presents The String Quartet Collection

Purple Classics presents Elegant Dinner Music

Purple Classics presents Favorite Overtures

Purple Classics presents Chants for Meditation

Purple Classics presents Ballet Highlights

Purple Classics presents Unicorns & Castles: Medieval & Renaissance Music

Buy your favorite here



Know The 10 Signs

6 May


Alzheimer’s Association Releases Statement on Reagan Movie

29 Apr



APRIL 29, 2016

CONTACT: Alzheimer’s Association, 312.335.4078,

You can attribute this text to Harry Johns, Alzheimer’s Association president and CEO.

“The Alzheimer’s Association is appalled that anyone would plan to develop a film that satirizes an individual living with Alzheimer’s or another dementia. Would filmmakers consider using a fatal form of cancer or another deadly disease for comedy? It’s time to stop this forever.

“The idea that a film depicting President Ronald Reagan’s Alzheimer’s, or anyone with dementia, as a comedic device is offensive. More than 5 million Americans are living with the disease, and their 15 million family caregivers provide support every day. This disease is not a joke. In addition to its devastating impact, it is fatal. The Alzheimer’s Association will rally against anyone who marginalizes the devastating and deadly impact of Alzheimer’s disease.

“President Reagan and his family were champions in raising awareness about Alzheimer’s disease and the need to fund research for its cure. The Alzheimer’s Association and our advocates will continue to work to ensure all those living with this disease have the care and support they need while striving toward our vision of a world without Alzheimer’s.”

About the Alzheimer’s Association® The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to eliminate Alzheimer’s disease through the advancement of research, to provide and enhance care and support for all affected, and to reduce the risk of dementia through the promotion of brain health. Our vision is a world without Alzheimer’s. For more information, visit the Alzheimer’s Association at or call the 24/7 helpline at 800-272-3900.


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