Archive | January, 2017

Cooking & Baking: Fundraising for The Longest Day

24 Jan


If you are someone who loves to cook or bake, use your talent to show your love for all those affected by Alzheimer’s on The Longest Day! Whether you’re participating as an individual, hosting a party/event or organizing a team, here are some ideas to use cooking and baking as an activity for The Longest Day. If you are honoring a person living with or lost to the disease, make your culinary efforts more meaningful by using one of their recipes. Thank you for raising funds and awareness for the care, support and research efforts of the Alzheimer’s Association.

Ask your employer, place of worship, bank or other location if you can set up a table to sell baked goods. Include a general donation jar for those that would like to donate without buying anything. (Use our jar wrapper, found in your Participant Center).

Have a recipe or menu that everyone loves? Offer to teach people how to make it for a donation. Students get to eat or take their creations with them.

Collect recipes from friends, relatives and colleagues, or members of your place of worship, bowling team or another organization. You can also create a book of family favorites or specialties loved by the person you are honoring for The Longest Day.

Challenge your co-workers, family and friends to a cook-off or bake-off. Charge an entry fee for each item. Ask your judges to donate as well since they will get to sample the entries! Give the winners gift cards donated from local businesses.

Make your event more meaningful by selecting food or recipes loved by the person you’re honoring. Guests who attend can make a donation in exchange for a delicious meal! Ask friends and family to join you in the food preparation.

Spice up a traditional bake sale by auctioning off the fanciest or most popular items. Set a minimum bid and go up from there. The auction can be live or silent.

Register for The Longest Day


17 Jan


Do you have a great idea for The Longest Day and want to get more people involved? Think about all the people whose lives you touch and ask them to join you in the fight against Alzheimer’s. Here are some tips to help identify potential volunteers, participants, and donors. Before you know it, you’ll have a whole list of people to ask for support!


At work:

  1. Reach out to Human Resources and ask the company would they support a “give back” or “volunteer” day so employees can participate in The Longest Day?
  2. Give a brief talk at the next staff meeting to let people know about your plans for The Longest Day.
  3. Start a competition with other departments to see who can recruit the most team members or raise the most money.
  4. Host a lunch-and-learn or bake sale to raise awareness and funds.
  5. Ask your company to match donations made toward your campaign.

Your membership organization:

  1. Reach out to the membership director of philanthropy Chair to let them know about your plans for The Longest Day and ask for member participation.
  2. Speak up at your next chapter meeting to let people know about your plans for The Longest Day.
  3. Ask if there is an opportunity to be featured in our organizations’ newsletter or blog and share your story there, asking others to join you or to donate.

Gym, yoga or fitness studio:

  1. Request to speak with the manager or get their contact information. Ask if they would promote The Longest Day or donate a portion of a day’s class or membership fees to your campaign.
  2. Post a flier or poster on a bulletin board and add a link to your page.
  3. Wear your Longest Day t-shirt. You’d be surprised how often people stop and ask about it.

At school, in your community or place of worship:

  1. Post a flier or poster on a bulletin board and add a link to your page.
  2. Host a bake sale or lemonade stand to spread the word and recruit supporters.

It’s just that easy. Ready, set…GO!

Register for The Longest Day



Selecting an activity for The Longest Day

10 Jan

Select an activity

Some ideas to get you started:


Facts and figures to help raise funds and awareness

Here are some important facts to know and share as you participate in The Longest Day:
• Worldwide, an estimated 47 million people are living with dementia.
• The annual global cost of dementia is an estimated $818 billion in U.S. dollars.
• The number of people living with dementia worldwide is set to skyrocket to 75 million
by 2030.
• Alzheimer’s disease is the sixth-leading cause of death in the United States.
• More than 5 million Americans are living with the disease.
• More than 15 million family and friends provide care to people with Alzheimer’s      and other dementias in the United States.
• Every 66 seconds, someone in the United States develops Alzheimer’s.
• In 2015, friends and family of those with Alzheimer’s provided an estimated 18.1 billion   hours of unpaid care, a contribution valued at $221.3 billion.
• In 2016, Alzheimer’s and other dementias will cost the United States an estimated $236 billion. This number is expected to rise to $1.1 trillion by 2050.

How to build a great team

3 Jan


“Teamwork makes the dream work.” A little cheesy, you say? It is, but in order to get anything worthwhile done, it takes a group of people with a like-minded goal. That’s a TEAM! Your goal is to create the best team imaginable and to raise funds to #ENDALZ. Here are three tips to help you create the BEST TEAM EVER!

If you haven’t already, now is the time to start asking people to join your team. Your best friend who you can always count on for a good time? Ask her. Your co-worker who you spend every lunch hour with? Ask him. Your boss, your cousin, your partner … all the people that you interact with every day …ask them to join your team.

KICK it off with a PURPLE PARTY
People have said they want to join your team, so now it’s time to play party host. The best way to kick off anything fun is with a party! Post an invitation to your Purple Party on Facebook, Twitter, Instagram or Pinterest. Don’t forget to include the time, date and location. Let them know they’ll be treated to lots of great food. Feed them and they will come!

Now is the time to brainstorm with folks about possible fundraising activities. And, if they’re not already signed up for your team, help them do that at your party. Make sure they know how to use their Participant Page to send emails to their friends and family asking for donations.

It’s important to keep your team excited about The Longest Day. Keep talking about it. If your team is local, then get together often to plan and share fundraising ideas. If you have an Anywhere Team (a team with members from across the country or around the world), you can do the same by sending an email to the entire team once a week or by scheduling a call on Skype or on Google Hangout.

Your team will follow your lead. The more enthusiastic you are, the more excited they’ll be and the more successful everyone’s experience will be!

About The Longest Day
The Longest Day® is an event to raise funds and awareness for the Alzheimer’s Association®. Held annually around the date of the summer solstice, the duration of this sunrise-to-sunset event symbolizes the challenging journey of those living with the disease and their caregivers. Teams are encouraged to create their own experience as they fund raise and participate in an activity they love to honor someone facing the disease.

Register for The Longest Day