Archive | June, 2016

Purple Classics: A Cause-Marketing Strategic Partnership with the Alzheimer’s Association

17 Jun



Naxos, the world’s leading classical music group, is joining the Alzheimer’s Association as a cause marketing strategic partner with the release of a new CD series, Purple Classics. The series will contain 10 recordings, each providing approximately 2 hours of classical music.

For every CD purchase or album download through June 23, 2017, Naxos will donate 50 cents to the Association, and for every album sold on iTunes or streamed on Apple Music, Naxos will donate $5.60, with a minimum donation of $25,000 to help fight Alzheimer’s disease.

Alzheimer’s is the 6th leading cause of death in the United States, and every 66 seconds someone develops the disease. It is the costliest disease and takes a physical and emotional toll on caregivers.

“The Alzheimer’s Association appreciates the support of Naxos through the sale of Purple Classics, with an estimated 5 million people living with the disease and more than 15 million caregivers, support for care, support and research programs are more critical than ever,” said Donna McCullough, chief development officer, Alzheimer’s Association.

Each recording in the Purple Classics series has been taken from the Naxos Records catalog which is one of the largest and deepest classical music catalogs in the world. The result makes Purple Classics the perfect foundation for a new classical music fan or for the seasoned listener.

Naxos of America CEO, Jeff Van Driel, stated,

“When creating Purple Classics, we wanted to use our vast catalog of classical recordings to help bring awareness to this incredibly important cause, make a difference in the research, care and support and help eventually find a cure. Naxos of America would like to thank the Alzheimer’s Association for the opportunity to join them as a strategic partner with the Purple Classics and to help end this devastating illness.”

Purple Classics includes the following titles:

Purple Classics presents The Classical Music Collection

Purple Classics presents The Baroque Collection

Purple Classics presents Quiet Time: The Music of Mozart

Purple Classics presents Timeless Piano Favorites

Purple Classics presents The String Quartet Collection

Purple Classics presents Elegant Dinner Music

Purple Classics presents Favorite Overtures

Purple Classics presents Chants for Meditation

Purple Classics presents Ballet Highlights

Purple Classics presents Unicorns & Castles: Medieval & Renaissance Music

Buy your favorite here


Music is Magic

14 Jun

TLD Tuesdays_MusicisMagic-01

Jennifer Fowkes shares her story of why she is participating in The Longest Day.

Our team name “MusicisMagic”, has a very special meaning behind it. Music is considered magic in my family. A lot of memories have faded in my mothers mind, but hearing music ALWAYS brings her back to us. Dancing and singing is one of her favorite things to do! It brings her instant happiness, which is why my team name is #MusicisMagic!

First and foremost, thank you for taking the time to read this. As some of you know, this disease has been affecting my family for years and continues to do so today. For those of you who may not know, here’s my story…

Let me start off by introducing my wonderful mother. For those of you who know her or had the pleasure of knowing her years ago, would completely agree with me when I say, “Wow, what an amazing woman…even to this day.” She is the kind of person that makes your life better just by being apart of it.  The type of person that brings instant happiness when she walks into the room. She loves her family unconditionally and is always putting the needs of others before her own. She truly is one of the most amazing women I’ve had the pleasure of knowing. Luckily, I’ve been blessed enough to have her as my mother and my best friend.

About eight years ago, my mother started showing early signs of memory loss and confusion, which eventually led into more serious symptoms. As the years went on, my father was determined to find out what was happening to the love of his life. After many doctor visits and traveling the country from hospital to hospital, he finally got the answer we had been looking for…Alzheimer’s.

My mother has a rare form of Dementia, called Early-onset Alzheimer’s. Of all the people who have Alzheimer’s disease, about 5% develop symptoms before the age of 65. My mother started developing symptoms in her mid 50’s…

I’m sure we’ve all heard the saying, “Til death do us part,” right? Well, my father has showed the true meaning of this… To the man that has been impacted the most by this disease, I respect you more than you could ever imagine. We tend to underestimate the role of a caregiver. I can tell you first hand, it’s one of the most difficult and exhausting tasks I’ve encountered and witnessed. My father not only cares for himself, but he continues to love my mother unconditionally day after day. It comforts me knowing that my father continues to stand by her and love her just as much as he did 20 years ago.

This is why Alzheimer’s Association is so close to my heart. For those of you who are not familiar with this disease or Alzheimer’s in general, it’s a very slow process. It’s a process that takes years and memories away from family members and friends. I would have never imagined that this disease would consume someone so close to me, but it has. And now our lives have completely changed.

Thank you so much for taking the time to read my story! If you choose to donate to this cause, you will not only be helping my family but also millions of other people. If you want to join my team, please do so! I would LOVE to have people beside me to support this cause!

Today, over 35 million people across the world are living with Alzheimer’s, including more than 5 million Americans. In the United States alone, more than 15 million caregivers generously dedicate themselves to those with Alzheimer’s and dementia. And these numbers will only continue to rise unless we take action.

Together, we can show those facing Alzheimer’s disease they are not alone. Please make a donation to help the Alzheimer’s Association advance research and provide care and support to those facing the disease today.

To honor this event, I will be running 2 miles at First Landing State Park on June 20th, 2016 @ 6pm. If you are in the Virginia Beach area, I’d absolutely LOVE for you to join me on this run! If you are out of area or running is not your thing, any activity will suffice! Take a photo of you and/or others contributing to this day and tag our team name #MusicisMagic. I am looking forward to seeing everyone’s photos! Let’s make this event HUGE, share my story or I encourage you to share yours! TOGETHER WE WILL END ALZHEIMERS!

Join Jennifer!

About The Longest Day

The Longest Day® is a team event to raise funds and awareness for the Alzheimer’s Association®. Held annually around the date of the summer solstice, the duration of this sunrise-to-sunset event symbolizes the challenging journey of those living with the disease and their caregivers. Teams are encouraged to create their own experience as they fund raise and participate in an activity they love to honor someone facing the disease.

The Longest Day Festival

7 Jun

The Longest Day Festival (June 17–20)

The Longest Day Festival and Walking Tour Multiple Locations (less than a mile)

The Longest Day Festival

Monday, June 20 is the longest day of the year and the first official day of summer. It’s also the day the Alzheimer’s Association chooses to raise awareness and financial support for the five million Americans living with the disease. That weekend, the city of Norfolk will join the fight during The Longest Day Festival. Here’s what to expect:

  • The Cause: The Longest Day Festival will not only support the fight against Alzheimer’s, it will also give families around Norfolk a chance to get outside, support local businesses, and explore their city, especially during the…
  • Scavenger Hunt: Participants will discover hidden treasures while investigating Town Point Park, Ghent, Chelsea, and other historic spots. The hunt begins at 9 a.m. on June 17 and concludes at 9 p.m. on June 20.
  • Walking Tours: In addition to the scavenger hunt, you can explore Norfolk on tours that will travel up Granby Street and shed light on local shops, bars, and eateries, plus Norfolk’s brand new Neon Arts District featuring the Glass Wheel Studio.
  • Extras: Free art exhibits | Live music | Food, beer, and wine tastings | Raffles | Cornhole tournament with cash prizes



The Deal

  • $13 for one general-admission weekend pass (up to $20 value)
  • $20 for two general-admission weekend passes (up to $40 value)